Poland is a state popular thanks to diverse reasons. At present it is believed to have a relatively well-qualified workforce, especially in the IT field. Consequently, if we would like to make our enterprise more popular than in the past, we need to, firstly, focus on the online marketing. This field is developing substantially quickly, which is proved by the fact that in the current societies a connection to the Internet is provided in almost every little household . Thanks to that fact rising number of interactive agency Poland has been established in recent years and, generally, their financial condition is at least stable.